Article(s) published in the ECOG eBook:
Dr Emma Boyland is a Lecturer in Appetite and Obesity at the University of Liverpool.
Emma completed her PhD examining food promotion to children in the UK and its effects on their eating behaviours within the Department of Psychological Sciences at the University of Liverpool in 2010. She has since taken up her first academic position. Her specific research expertise lies in quantifying the extent and nature of food advertising via television, new media and other sources (e.g. supermarket and point of sale promotions) and elucidating the impact of branding activity (e.g. use of promotional characters), and both situational factors (e.g. hunger state), and intrinsic factors (e.g. tendency to eat in the absence of hunger, cue responsiveness) on children’s food preference and intake responses to food marketing. She also has interests in weight management, and has run clinical trials for appetite suppressants and explored the roles of primary care and commercial weight loss providers in weight management success.