Dr João Breda, PHD MBA MPH
Programme Manager Nutrition, Physical Activity and Obesity
World Health Organisation – Regional Office for Europe
João Breda is a PhD in Nutritional Sciences from Porto University. He graduated in Nutritional Sciences also at Porto University. He has done his Master Degree in Public Health by the Medical Sciences Faculty of the University Nova de Lisboa and an MBA from the European University in Barcelona.
Dr Breda is the Programme Manager: Nutrition, Physical Activity and Obesity Noncommunicable diseases and Health Promotion Division at WHO Regional Office for Europe and responsible for providing support to the 53 Member States of the WHO European Region on the implementation of the European Charter on Counteracting Obesity and the Vienna Declaration on Nutrition and Noncommunicable Diseases as well as evaluating their progress implementation. His team is leading for the largest and most comprehensive childhood obesity surveillance mechanisms globally and developing at the moment a new Food and Nutrition Action Plan and a Physical Activity Strategy for the WHO European Region.
João Breda worked as a Public Health Nutritionist at the General Health Directorate in the Portuguese Ministry of Health having launched and led for several years the National Platform Against Obesity. Published in scientific journals and presented in national and international congresses, several dozens of papers and also published 22 original books. He was Researcher and Professor of Nutrition at the University Atlântica and Head of Department of the Nutritional Sciences where he developed and implemented the first Nutritional Sciences Bachelor. Was also an academic at Algarve University, University School of Agriculture and the Tourism and Hospitality School in Coimbra.